Career Promotions Plan Part 2: The Lead Generator
The job lead funnel is the action part of our Career Marketing Program. As covered in last week’s blog, the lead capture system is based on a managed process of touchpoints to nurture pre-qualified leads through your funnel. Ideally, high-quality leads should mature within 40 days, resulting in a job interview (T6). This document aims to explain the market channels, the rationale for lead nurturing, and stage labelling. We use STREAK for lead management. www.streak.com
There are four key job market channels. LinkedIn and Strategic leads are loaded at M1 stage and RSS jobs feeds and Job Automation leads at T5 stage. Collectively they give you the widest coverage of the hospitality job market in 2018.
1. LinkedIn Leads: Organic 1st level LinkedIn connections are uploaded via a .csv file to M1 stage for pre-qualification. Only high-quality leads will be moved to T2 (Master Mailing List), the remaining are transferred to M0 for further nurturing. In addition, high-quality “known leads” are transferred to T4 (targeted nurturing) for immediate follow-up. These leads will form the bulk of your mailing campaigns to showcase your functional strengths. New LinkedIn leads will be uploaded via job automation for pre-qualification. Forming over 50% of the lead generation pipeline, it’s prime.
2. Strategic Leads: After uploading your LinkedIn leads, strategic leads form the 2nd market channel at the M1 stage. Aligned to your career objective, you will start to compile strategic leads that fit your career direction. Lead sources are LinkedIn Groups, “prior known contacts”, and companies that fit your career objective, etc. Using the LinkedIn search function, you will use “hotel group name AND position title” to gather the best lead/s. Send T1 connection request, move strategic lead to T1 stage to await confirmation and add a reminder (5 day follow-up) and comment to Streak lead box. This market channel forms 25% of leads in the pipeline, pending on processing daily 10-15 leads.
3. Job Automation Leads: Based on your profile optimization, we collect via IFTTT into your Google Drive all job suggestions and jobs from companies you follow (T5), as well as new LinkedIn connections (M1). Except for new connections, these leads enter pipeline at T5 stage for research in LinkedIn/pipeline for application tracking. This market channel forms 15% of lead generation.
4. RSS Leads: Using www.feedly.com, we track all job-boards, company career websites, job advertisements, and Google Alerts for suitable advertised jobs. Using a tagging system, these leads are loaded at T5 for detailed company intelligence gathering. Again, we research in LinkedIn Global Search and Streak pipeline to identify qualified leads that may assist us in the job application process. HOT-TIP! Ensure that all market channels use your designated Gmail account for a dynamic, centralized job management system through Streak. RSS leads comprise of 10% of the generation pipeline.
For any further career management or job information, please contact Axel Koster at email@example.com in our Melbourne Office. As we closing our offices for the Christmas Break on the 22nd December, we wish everyone a very merry festive season and see you all refreshed, in 2018.